michael eschenbach

LA-BASED marketing & branding professional

(and proud dog dad)

An adaptable marketing professional with over a decade of experience across various high-growth sectors including CPG, entertainment, retail, and telecommunications. I specialize in blending traditional methods with contemporary digital strategies for impactful results. My approach is human-centric, emphasizing problem-solving and viewing initiatives through a careful DEI lens.

Clients:

  • AT&T

  • Juanitas

  • Walmart

  • Marriott

  • Philips

  • Headspace

  • Liquid IV

  • Taylor Farms

  • Driscoll's

  • Equator Coffee

  • Gloria Ferrer Winery

  • Chili’s Bar & Grill

  • Drink AriZona

  • Jose Cuervo

  • OXO

  • Humira

  • & more…

Below is a small sampling of projects that I’ve been honored to be a part of…

Organic SOCIAL

As the Head of Brands, I lead agency strategy and creative for social-first brand building across iconic names like Chili’s and AriZona. I spearheaded Chili’s social transformation, driving a 27% increase in traffic and earning recognition from outlets like The Wall Street Journal and CNN. My approach replaces corporate polish with culture-driven, organic storytelling that actually resonates with audiences.

Agency: Benchmob

TV & Video

Accomplished in managing end-to-end video development processes - overseeing budgets, orchestrating competitive bid assessments, and coordinating pre/post-production activities. Proficient in steering projects to completion, ensuring timely delivery, and incorporating strategic brand-building elements throughout to maximize impact and engagement.

WATCH IT HERE

Agency: BBDO LA

WATCH IT HERE

Agency: Munn Rabôt

WATCH IT HERE

Agency: BBDO LA

Steered comprehensive social and influencer marketing campaigns, strategically aligning brand narratives with influencer voices to resonate with diverse audiences. I facilitated end-to-end influencer collaborations, commencing with contract negotiations, progressing through content creation and execution, and culminating in comprehensive performance reporting. These campaigns, underpinned by data-driven strategies, consistently delivered above-target results.

INFLUENCER MARKETING

Agency: Fohr

BRANDING & DESIGN

Directed a wide range of branding initiatives for a diverse portfolio, encompassing both startups venturing into their first brand identity creation and established brands seeking to reimagine their image. I managed the full cycle of brand strategy development, meticulously crafting narratives that resonated with target audiences. The actionable plans I delivered transformed brand concepts into reality, markedly elevating brand presence and enhancing awareness across targeted markets.

Agency: Hatch SF